This Week in Podcasting (TWIP)
This Week in Podcasting (TWIP)

Episode 62 · 2 years ago

Chat with Non-listeners to Gain Insight, Learn why Women Love True Crime Shows, Find Tips to Avoid Production Burnout, and More.


Episode 25 answers a lot of lingering questions. This week we...

We look to non-listeners for insight. “Those of us in podcast-land forget we’re in the minority,” writes Dan Misener of Pacific Content. It begs the question: how is the industry working to make podcasting accessible? How can we enhance a listener’s first experience?

We start to understand why women love true crime podcasts, thanks to a professor of psychology. Hint: it has a lot to do with staying safe.

We interview 12 new and seasoned podcasters for their tips to avoid production burnout. Some tips are simple, like shoot hoops between editing. Others may motivate you to produce shorter shows or crowd-sourced content. Either way, these creators remind us that it’s all about having fun.

We learn how fast is to fast to podfast when one writer pushes his brain to the listening limit. (No human brains were harmed during the making of this article.)

The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.

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Welcome to this week in podcasting, where we discussed this week's most exciting podcasting news and tips, all in under ten minutes. Episode Twenty five is provided by sounder DOT FM. This smarter way to podcast. Let's get started. This week we cover why you should chat with people who have never listened to a podcast, the real reason women love true crime shows, how to avoid production burnout and more. FIRST UP, why we should be talking to people who don't listen to podcasts. This may be painful to hear, but not everyone is into podcasts. Those of us in podcast land forget we're in the minority, writes Dan Meisner of Pacific content. That's why I love it when someone tells me they don't really listen to podcasts at the beginning of a strategy session. It's true. It is easy to forget around half of the US population has yet to listen to it. Show Edison research even interviewed non listeners. Some admit they didn't know about podcasts. Others say they have enough entertainment in their life. Will Link to the video in our show notes. To...

Dan's point, these non listeners are full of insight and begs the question. How is the industry working to make podcasting accessible. How can we enhance a listener's first experience? What are the learning curves and how can we address them? It also gives creators a big goal makeup podcast that a non listener feels compelled to check out. Next time you come across the podcast Virgin, ask them some questions. Moving on, if you're a woman who loves true crime PODCASTS, you're not alone. Research and data show us that true crime is a hot topic for female listeners. The genre increased by sixteen percent among women in two thousand and nineteen compared to two thousand and eighteen. In an article for spotify, Gorglore interviews the associate professor of psychology at Illinois Wesleyan University to understand why women can't get enough of these stories. Amanda vicary says my research suggests that women are drawn to true crime because of the information they can learn...

...from it, even if they aren't aware that that might be the reason they're listening. So, on the surface, women may be tuning in for the thrill, but, as a man to suggest, the deeper attraction is the opportunity to gain insight. Many true crime shows dive into the psychology behind criminal behaviors. They also give an inside look into the investigation process. Could it be that women are subconsciously teaching themselves how to stay safe? Up Next, how to avoid podcast burnout. For many audio creators, the reality is podcasting has to fit into an already busy schedule. Executing an entire production schedule between picking up kids from ballet, heading to cross fit after a full day of work and eating dinner can lead to exhaustion and even resentment. In fact, time management rose to the top when we ask the podcast community over on Reddit what aspect of audio creation they find most challenging. So in our latest blog..., we interviewed twelve new and season podcasters on how they remain passionate about their show and avoid burning out. Some tips are simple, like shoot hoops between editing. Others may motivate you to produce shorter shows or crowdsource content. Either way, these creators remind us that it's all about having fun and finding a groove that works for you. Will Link to this blog in the show notes. And, last but not least, our random podcasting find of the week. PODFASTING or speeding up a podcast in order to consume more of it. We see this quick consumption trend a lot in entertainment, binge. TV, watching a TV series or speed reading books. Podfasters argue they've identified a flaw with the podcast as an information delivery medium. People speak out loud at an average of one hundred fifty words per minute, while our brains internally yammer...

...along at four hundred words per minute. Right Steve, Rousseau of zero. So how fast can we really listen and comprehend? Euryhassen, director of Princeton's Hassan lab, a neuroscience lab that studies the brains response to natural life events, found that word recognition drops about forty percent when audio is played back twice as fast. In testing this theory, Steve felt the most comfortable listening to podcasts at one point two five speed, saying that it actually made the podcast slightly more enjoyable. Hassan explains that audio at one point two five time speed actually hits a sort of sweet spot for humans, fast enough to keep things moving without overly taxing our brains. Right Steve. When Steve bumped it up to three times quote, it would like listening to an anxious seventh grader give a presentation coherent but rushed. What speed do you listen to your favorite show? That's all sounder. Hats for you. This week deep on creating.

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