Deep dive into industry reactions to the Rogan Spotify experience, including Apple, Amazon, and YouTube moves.

ABOUT THIS EPISODE

Psssst. Before we get started, we want to let you in on a little secret about Sounder. We are officially coming out of Beta! To help podcasters and listeners connect, we’re launching our Discovery Suite, packed with a new embedded player, in-audio search and share, a beautiful listener show page, upgraded analytics, and more. Thank you for being part of this journey! We’re building Sounder with you, not just for you.


First up, Joe Rogan really shook up the podcast industry with his recent Spotify licensing deal rumored to be between 100 and 200 million dollars. The Joe Rogan Experience is still available to everyone until September, when it will become a Spotify exclusive, meaning only Free and Premium Spotify users can listen (and watch). Yes, his videos are leaving YouTube too. Spotify randomly tested video podcasts early in May, seemingly to make sure everything runs smoothly for Rogan’s onboarding. YouTube is understandably irked by losing Rogan’s channel with 8.5 million subscribers and is readying a full launch of something called YouTubeMusic.

It looks like a few other audio technology giants are looking to stake their claim in podcast exclusivity. Apple is ramping up its push into original podcasts mainly to support its TV and movie titles, reports Bloomberg. “(QUOTE) In the industry, podcast producers are waiting for Apple to put more of its money into the medium. So far, it’s just dipping its toe into original podcasts -- nothing like the massive bet that Spotify is placing on the category (UNQUOTE),” writes Bloomberg reporters.

Amazon is also said to be adding podcasts to its digital storytelling vertical, Audible. According to Bloomberg, Audible has already purchased shows from documentary producer John Battsek and comedians Kevin Hart and Tiffany Haddish. The acquisitions are part of a new multimillion-dollar “shopping spree” to help establish Audible as a destination for podcast fans (and fend off growing audio-storytelling competition like Spotify).

Leaders in the podcast industry have a lot of opinions. Some say the Rogan-Spotify deal is detrimental to podcasting. Some say it’s positive. Ashley Carmon of The Verge writes, “(QUOTE) There’s never been a single podcasting company that sells ads, makes shows, has an already-popular podcast player, and offers the tools to make new series…. Podcasting was once equal across all platforms, but it now seems like there will be two podcast worlds: Spotify versus everybody else. (UNQUOTE).”

Podcast Consultant Brett Johnson has a positive take. He says, “(QUOTE) It shows the amount of money that is moving into this industry to compensate talent. It also opens opportunities for podcasters. JRE moving from an open-source RSS leaves a void that will be filled with new talent (UNQUOTE).” A lot is changing in the podcast space, but there’s one thing we can agree on: it’s growing....




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Episodes (38)

Episode 38 · 4 months ago

Podcasts for unlearning systematic racism, one legacy print publisher takes to audio, how to come up with fresh episode ideas, and more.

Episode 38 is inspiring and real.

Unacknowledged white privilege, racial injustice, and silence have gone on for too long. Now is the time to listen and make People Of Color’s voices heard. Here are some podcast resources for unlearning racism in our own lives and learning what we can do in the world to stop it:

  1. Code Switch by NPR
  2. About Race
  3. The Diversity Gap
  4. Pod for the Cause from the Leadership Conference on Civil and Human Rights
  5. Pod Save the People by Crooked Media
  6. Pep Talks and Fufu on IG Live

We’re baking a cake in the shape of a microphone. Analysts at eMarketer expect the total reach of podcasting in the U.S. to hit 105.6 million listeners this year. Guess which state clocks in the most listening!

We wish we had this growing up. PRX, a public media organization, has created TRAX, a curated network of free podcasts and multimedia for audiences ages 9–13. Shows cover friendship, mental health, wellness, and race, personality, school, and more.

We cue up these beach listens. Meredith Corporation, the legacy print and digital media company, are bringing four popular magazine titles to the audio space. This summer, their launching spinoffs of Allrecipes, PARENTS, Southern Living, and Travel + Leisure.

We go for a bike ride. Having trouble coming up with new episode ideas? Daren Lake, guest blogger on the Podcast Host, helps solve your creative woes with science. He suggests ways to fall into a flow of unconscious, passive thought, making it “easier to passively solve a problem or come up with great ideas.”

Lastly, our random podcasting thought of the week highlights how RSS feeds came to be.

Episode 74 · 5 months ago

Deep dive into industry reactions to the Rogan Spotify experience, including Apple, Amazon, and YouTube moves.

Psssst. Before we get started, we want to let you in on a little secret about Sounder. We are officially coming out of Beta! To help podcasters and listeners connect, we’re launching our Discovery Suite, packed with a new embedded player, in-audio search and share, a beautiful listener show page, upgraded analytics, and more. Thank you for being part of this journey! We’re building Sounder with you, not just for you.


First up, Joe Rogan really shook up the podcast industry with his recent Spotify licensing deal rumored to be between 100 and 200 million dollars. The Joe Rogan Experience is still available to everyone until September, when it will become a Spotify exclusive, meaning only Free and Premium Spotify users can listen (and watch). Yes, his videos are leaving YouTube too. Spotify randomly tested video podcasts early in May, seemingly to make sure everything runs smoothly for Rogan’s onboarding. YouTube is understandably irked by losing Rogan’s channel with 8.5 million subscribers and is readying a full launch of something called YouTubeMusic.

It looks like a few other audio technology giants are looking to stake their claim in podcast exclusivity. Apple is ramping up its push into original podcasts mainly to support its TV and movie titles, reports Bloomberg. “(QUOTE) In the industry, podcast producers are waiting for Apple to put more of its money into the medium. So far, it’s just dipping its toe into original podcasts -- nothing like the massive bet that Spotify is placing on the category (UNQUOTE),” writes Bloomberg reporters.

Amazon is also said to be adding podcasts to its digital storytelling vertical, Audible. According to Bloomberg, Audible has already purchased shows from documentary producer John Battsek and comedians Kevin Hart and Tiffany Haddish. The acquisitions are part of a new multimillion-dollar “shopping spree” to help establish Audible as a destination for podcast fans (and fend off growing audio-storytelling competition like Spotify).

Leaders in the podcast industry have a lot of opinions. Some say the Rogan-Spotify deal is detrimental to podcasting. Some say it’s positive. Ashley Carmon of The Verge writes, “(QUOTE) There’s never been a single podcasting company that sells ads, makes shows, has an already-popular podcast player, and offers the tools to make new series…. Podcasting was once equal across all platforms, but it now seems like there will be two podcast worlds: Spotify versus everybody else. (UNQUOTE).”

Podcast Consultant Brett Johnson has a positive take. He says, “(QUOTE) It shows the amount of money that is moving into this industry to compensate talent. It also opens opportunities for podcasters. JRE moving from an open-source RSS leaves a void that will be filled with new talent (UNQUOTE).” A lot is changing in the podcast space, but there’s one thing we can agree on: it’s growing....




Episode 73 · 6 months ago

1M Podcasts Means for your Show, why we love the “Super Short” Podcast, Sounder Coaching Series Launch, and More.

Episode 36 is making it look easy.


We learn from audio experts what hitting 1M shows in Apple Podcasts actually means for podcasters. A general consensus is that podcasters need to get better at promotion and social media marketing. Here are some articles to help with that.


We cheer for the NYT as they continue to see growth and invest in the audio space.


We take a look at the history and appeal of the “super short” podcast episode


We introduce our Coaching Series on Medium, where we invite experts from around the podcasting industry to offer advice and answer common questions. This month, we welcomed Travis Brown from PodDecks to debunk several common interview and hosting myths.


And we took page after page of notes from this live stream all about music licensing.


The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.

Episode 72 · 6 months ago

Badass Female Network raises $8m, Always Close with a CTA, Niche Podcasts are Here to Stay, and More.

Episode 35 is inspirational.


We can dig it. Data from Edison Research’s quarterly Podcasts Consumer Tracker says fans today are listening to podcasts for roughly the same amount of time as they were back in January before the lockdowns.


We agree with Podcast Business Journal’s Traci DeForge who explains what to include in your episode closing to keep listeners engaged until your next episode.


We raise a glass to Dear Media, the largest female podcast network, for their recent $8 million in funding from Magnet Companies.


We follow Guardian writer and radio critic Miranda Sawyer down memory lane, as she landscapes the podcast industry back from 2006 when the word “podcast” was added to the dictionary and was marked as “the next big thing”.


And we congratulate the staff of This American Life for being honored with the first Pulitzer Prize for Audio Journalism. A BFD.


The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.