Deep dive into industry reactions to the Rogan Spotify experience, including Apple, Amazon, and YouTube moves.

ABOUT THIS EPISODE

Psssst. Before we get started, we want to let you in on a little secret about Sounder. We are officially coming out of Beta! To help podcasters and listeners connect, we’re launching our Discovery Suite, packed with a new embedded player, in-audio search and share, a beautiful listener show page, upgraded analytics, and more. Thank you for being part of this journey! We’re building Sounder with you, not just for you.


First up, Joe Rogan really shook up the podcast industry with his recent Spotify licensing deal rumored to be between 100 and 200 million dollars. The Joe Rogan Experience is still available to everyone until September, when it will become a Spotify exclusive, meaning only Free and Premium Spotify users can listen (and watch). Yes, his videos are leaving YouTube too. Spotify randomly tested video podcasts early in May, seemingly to make sure everything runs smoothly for Rogan’s onboarding. YouTube is understandably irked by losing Rogan’s channel with 8.5 million subscribers and is readying a full launch of something called YouTubeMusic.

It looks like a few other audio technology giants are looking to stake their claim in podcast exclusivity. Apple is ramping up its push into original podcasts mainly to support its TV and movie titles, reports Bloomberg. “(QUOTE) In the industry, podcast producers are waiting for Apple to put more of its money into the medium. So far, it’s just dipping its toe into original podcasts -- nothing like the massive bet that Spotify is placing on the category (UNQUOTE),” writes Bloomberg reporters.

Amazon is also said to be adding podcasts to its digital storytelling vertical, Audible. According to Bloomberg, Audible has already purchased shows from documentary producer John Battsek and comedians Kevin Hart and Tiffany Haddish. The acquisitions are part of a new multimillion-dollar “shopping spree” to help establish Audible as a destination for podcast fans (and fend off growing audio-storytelling competition like Spotify).

Leaders in the podcast industry have a lot of opinions. Some say the Rogan-Spotify deal is detrimental to podcasting. Some say it’s positive. Ashley Carmon of The Verge writes, “(QUOTE) There’s never been a single podcasting company that sells ads, makes shows, has an already-popular podcast player, and offers the tools to make new series…. Podcasting was once equal across all platforms, but it now seems like there will be two podcast worlds: Spotify versus everybody else. (UNQUOTE).”

Podcast Consultant Brett Johnson has a positive take. He says, “(QUOTE) It shows the amount of money that is moving into this industry to compensate talent. It also opens opportunities for podcasters. JRE moving from an open-source RSS leaves a void that will be filled with new talent (UNQUOTE).” A lot is changing in the podcast space, but there’s one thing we can agree on: it’s growing....




In-Stream Audio Search

NEW

Search across all episodes within this podcast

Episodes (38)

Episode 63 · 8 months ago

Why Most Listeners Don’t Skip ads, why Episodes are Getting Shorter, the Most Podcasted Health Topics, and More.

Episode 26 has us going “ohhhh!” This week we…


We totally agree with Megaphone’s explanation about why around 73% of podcasts measured are under 45 minutes long.


We quietly fill out an application for Elizabethtown College to join their super hip Digital Humanities program.


We catch our breath after learning how many new shows and episodes were launched in Apple Podcast last year, according to Chartible.


We raise both hands when Reddit fans suggest listeners are too pre-occupied with everyday tasks (think: washing dishes) to skip ads.


And last but certainly not least, we’re kind of shocked to learn the most talked-about health topic among wellness shows.

The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.


Short Guitar Clip by Audionautix- (https://creativecommons.org/licenses/by/4.0/)

Artist: http://audionautix.com/



Episode 62 · 8 months ago

Chat with Non-listeners to Gain Insight, Learn why Women Love True Crime Shows, Find Tips to Avoid Production Burnout, and More.

Episode 25 answers a lot of lingering questions. This week we...


We look to non-listeners for insight. “Those of us in podcast-land forget we’re in the minority,” writes Dan Misener of Pacific Content. It begs the question: how is the industry working to make podcasting accessible? How can we enhance a listener’s first experience?


We start to understand why women love true crime podcasts, thanks to a professor of psychology. Hint: it has a lot to do with staying safe.


We interview 12 new and seasoned podcasters for their tips to avoid production burnout. Some tips are simple, like shoot hoops between editing. Others may motivate you to produce shorter shows or crowd-sourced content. Either way, these creators remind us that it’s all about having fun.


We learn how fast is to fast to podfast when one writer pushes his brain to the listening limit. (No human brains were harmed during the making of this article.)


The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.


Short Guitar Clip by Audionautix- (https://creativecommons.org/licenses/by/4.0/)

Artist: http://audionautix.com/

Episode 61 · 8 months ago

Improv Classes to Improve your Hosting Skills, the Big Advantage of Hosting a Small Show, a Podcast for your Pooch, and More.

Episode 24 is creative and strong. This week we…


We’re calling all of our podcast friends to tell them that hosts of small, niche shows are the new influencer. And why that’s amazing for their wallets.


We’re brushing up on our French in order to listen to some badass female podcasters who are using the medium to lead the way to diversity and gender equality in France.


We’re yelping the best improv classes in the area to improve our hosting skills.


And, yes, we’re playing this new podcast for our dogs while we’re at work.


The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.


 Short Guitar Clip by Audionautix- (https://creativecommons.org/licenses/by/4.0/)

Artist: http://audionautix.com/


Episode 60 · 9 months ago

Survey Listeners to Enhance your Show, Learn how Young Middle Easterners use Podcasting, Create a Facebook Group, and More.

Episode 23 is powerful and affirming. This week we…


We feel warm and fuzzy after learning that little groups tucked all over Facebook allow podcast listeners to finally talk about the show they spend hours listening to. AND that the conversation often leads to friendship. 


We hope that the busy one-person podcaster hears this affirming stat: by 2023 eMarketer projects U.S. podcast listeners will total 85.4 million. People are listening. 


We check out a fun survey that ranks each U.S. state’s favorite true crime podcast via Google searches. Yes, here’s the link to check out yours.


We cheer on young Middle Easterners who are tired of listening to mainstream media aimed at their parents. Instead, they’re taking matters into their own hands by producing podcasts they can see themselves in. Here for it. 


Finally, we highlight how one simple survey can enhance your show, earn you more money, and build stronger relationships with listeners.


The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.


 Short Guitar Clip by Audionautix- (https://creativecommons.org/licenses/by/4.0/)

Artist: http://audionautix.com/