Deep dive into industry reactions to the Rogan Spotify experience, including Apple, Amazon, and YouTube moves.

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First up, Joe Rogan really shook up the podcast industry with his recent Spotify licensing deal rumored to be between 100 and 200 million dollars. The Joe Rogan Experience is still available to everyone until September, when it will become a Spotify exclusive, meaning only Free and Premium Spotify users can listen (and watch). Yes, his videos are leaving YouTube too. Spotify randomly tested video podcasts early in May, seemingly to make sure everything runs smoothly for Rogan’s onboarding. YouTube is understandably irked by losing Rogan’s channel with 8.5 million subscribers and is readying a full launch of something called YouTubeMusic.

It looks like a few other audio technology giants are looking to stake their claim in podcast exclusivity. Apple is ramping up its push into original podcasts mainly to support its TV and movie titles, reports Bloomberg. “(QUOTE) In the industry, podcast producers are waiting for Apple to put more of its money into the medium. So far, it’s just dipping its toe into original podcasts -- nothing like the massive bet that Spotify is placing on the category (UNQUOTE),” writes Bloomberg reporters.

Amazon is also said to be adding podcasts to its digital storytelling vertical, Audible. According to Bloomberg, Audible has already purchased shows from documentary producer John Battsek and comedians Kevin Hart and Tiffany Haddish. The acquisitions are part of a new multimillion-dollar “shopping spree” to help establish Audible as a destination for podcast fans (and fend off growing audio-storytelling competition like Spotify).

Leaders in the podcast industry have a lot of opinions. Some say the Rogan-Spotify deal is detrimental to podcasting. Some say it’s positive. Ashley Carmon of The Verge writes, “(QUOTE) There’s never been a single podcasting company that sells ads, makes shows, has an already-popular podcast player, and offers the tools to make new series…. Podcasting was once equal across all platforms, but it now seems like there will be two podcast worlds: Spotify versus everybody else. (UNQUOTE).”

Podcast Consultant Brett Johnson has a positive take. He says, “(QUOTE) It shows the amount of money that is moving into this industry to compensate talent. It also opens opportunities for podcasters. JRE moving from an open-source RSS leaves a void that will be filled with new talent (UNQUOTE).” A lot is changing in the podcast space, but there’s one thing we can agree on: it’s growing....




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Episodes (38)

Episode 59 · 9 months ago

Stay Silent to Score Higher Quality Interview Content, Learn why Podcasts will live Forever, Hear how other Creators Creatively Engage their Community, and More.

The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.


Episode 22 is fun and flirty. This week we...


We geek out about the US Library of Congress archiving selected podcasts (thanks for the report Podnews). As a refresher, the Library’s "collections are universal, not limited by subject, format, or national boundary.” Humbled.


We dig into this VERY simple tip from podcast host Joey Held that can score you higher quality interview content. Hint: zip your lip.


We also die and come back from these impressive podcast stats recorded by Listen Notes.


Finally, we show our love for the Reddit podcast community by highlighting some of our favorite answers to the thread titled, “how do you plan to engage your listener community in 2020?”

Episode 58 · 9 months ago

Grow your Audience with an RSS Feed, Review the First FM Podcast Station, Create Compelling Cover Art, and More.

The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.


Episode 21 is shimmering with insight and inspiration.


You’ve likely come across the term RSS Feed. For some, it’s that mysterious orange button next to the social media icons on your favorite blog or website. For podcasters, it can minimize your marketing efforts and maximize your audience.


We take a look at the evolving relationship between radio and podcasting, as iHeartRadio airs another all-podcast radio station. It’s the first FM station of its kind. 


We scream about how much we love indie podcasts (again) and how their inclusion in the Pulitzer Prize contest is fricken fantastic.


In our latest Medium post, we interview our fabulous, talented graphic designer about how to create compelling cover art. Because your teeny tiny picture is literally worth 1,000 words. Your words. Your podcast.


We also encourage you, with every bit of love, to step away from podcast production, housework, day-job work, or other adulting responsibilities one day a week. We see your hustle. But we also see the potential burnout and want to remind you to podcast responsibility. Here are some ideas to have a relaxing weekend.


Short Guitar Clip by Audionautix- (https://creativecommons.org/licenses/by/4.0/)

Artist: http://audionautix.com/


Episode 57 · 9 months ago

Post new Episodes at this Study-proven Time, Network at Conferences with Ease, Buy the Perfect Microphone, and More.

The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.


Episode 20 is rolling up its sleeves to help you start the new year right.


Have you ever spent hours on a new episode just to hear crickets after publishing? It’s a slightly crushing silence that we hope you never have to hear again after learning the top days/times listeners are streaming and downloading.


Podcasts are picking up steam in India thanks to the existing popularity of spoken word entertainment, the surge of internet and smartphone usage, the country’s massive youth population, and more.


Author Ma’ayan Plaut of the Podcast Movement covers how to network at a conference without collapsing into a ball of mental exhaustion. Her event guide hinges on making memorable interactions through listening and learning.


You Tube’s Deity Microphones says there are five main specs to pay attention to when purchasing a mic. We discuss them all for anyone feeling the “level-up” energy of 2020.


And last but not least, our random thought of the week. Writer Steve Pratt of Pacific Content rounds up expert predictions about the industry in 2020. Our very favorite: diversity. More voices serving more communities.



Short Guitar Clip by Audionautix- (https://creativecommons.org/licenses/by/4.0/)

Artist: http://audionautix.com/



Episode 56 · 10 months ago

Find a Month’s Worth of Content in 10 Minutes, Use Your Free Transcript to Grow Listenership, Take Advantage of Being an Indie Podcaster, and More.

Show notes: 


The podcast industry is rapidly growing, so Sounder is making it easy for audio creators to stay on top of it all with this weekly podcast called This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.


Episode 19 is overflowing with efficient content hacks and a bone for the underdog.


Americans are very into daily news. No surprise there. Most young adults stay updated on their mobile phones and are turning to podcasts (gotta love multitask-listening). It’s actually a worldwide phenomenon. Check out the stats you’re more than likely contributing to.


If you struggle to find content ideas, look no further than your own podcast. Writer Colin Grey from The Podcast Host asks us to dive deep into one topic per episode instead of scattering a bunch throughout. See how you can drum up a month’s worth of episodes with his quick exercise.


A win for Indie podcasters everywhere, new research says 54% of weekly podcast consumers report that they listened to an unaffiliated, independent podcast in the last week. Tune in to find out how many of those listeners donated money to their favorite audio creators. (A lot.)


And last but not least, our random podcasting thought of the week. Twitter is working to remove accounts that haven’t been active for over six months. Are you in that boat? Find out how you can create engaging social media content without pulling your hair out.


Short Guitar Clip by Audionautix- (https://creativecommons.org/licenses/by/4.0/)

Artist: http://audionautix.com/