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This Week in Podcasting (TWIP)
This Week in Podcasting (TWIP)

Episode 74 · 1 year ago

Deep dive into industry reactions to the Rogan Spotify experience, including Apple, Amazon, and YouTube moves.

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First up, Joe Rogan really shook up the podcast industry with his recent Spotify licensing deal rumored to be between 100 and 200 million dollars. The Joe Rogan Experience is still available to everyone until September, when it will become a Spotify exclusive, meaning only Free and Premium Spotify users can listen (and watch). Yes, his videos are leaving YouTube too. Spotify randomly tested video podcasts early in May, seemingly to make sure everything runs smoothly for Rogan’s onboarding. YouTube is understandably irked by losing Rogan’s channel with 8.5 million subscribers and is readying a full launch of something called YouTubeMusic.

It looks like a few other audio technology giants are looking to stake their claim in podcast exclusivity. Apple is ramping up its push into original podcasts mainly to support its TV and movie titles, reports Bloomberg. “(QUOTE) In the industry, podcast producers are waiting for Apple to put more of its money into the medium. So far, it’s just dipping its toe into original podcasts -- nothing like the massive bet that Spotify is placing on the category (UNQUOTE),” writes Bloomberg reporters.

Amazon is also said to be adding podcasts to its digital storytelling vertical, Audible. According to Bloomberg, Audible has already purchased shows from documentary producer John Battsek and comedians Kevin Hart and Tiffany Haddish. The acquisitions are part of a new multimillion-dollar “shopping spree” to help establish Audible as a destination for podcast fans (and fend off growing audio-storytelling competition like Spotify).

Leaders in the podcast industry have a lot of opinions. Some say the Rogan-Spotify deal is detrimental to podcasting. Some say it’s positive. Ashley Carmon of The Verge writes, “(QUOTE) There’s never been a single podcasting company that sells ads, makes shows, has an already-popular podcast player, and offers the tools to make new series…. Podcasting was once equal across all platforms, but it now seems like there will be two podcast worlds: Spotify versus everybody else. (UNQUOTE).”

Podcast Consultant Brett Johnson has a positive take. He says, “(QUOTE) It shows the amount of money that is moving into this industry to compensate talent. It also opens opportunities for podcasters. JRE moving from an open-source RSS leaves a void that will be filled with new talent (UNQUOTE).” A lot is changing in the podcast space, but there’s one thing we can agree on: it’s growing....




Welcome to this weekend, potcasting,where we discuss this week's most exciting podcasting news and tips alland under ten minutes episode. Thirty seven is provided by sounder thesmarter way to potcast. Before we get started. We want to letyou in on a little secret about saunder. We are officially coming out of Beta tohelp podcasters and listeners connect, we're launching our discovery, suitepacked with a new embedded player in audio search and share a beautifullistener, show page upgraded analytics and more. Thank you for being part ofthis journey. We're building saunder with you not just for you. First step,Joe Rogan really shook up the podcast industry with his recent spot. If FYlicensing deal rumored to be between one hundred and two hundred milliondollars, the Jo Rogan experience is still available to everyone untilSeptember, when it will become a spot, iffy exclusive, meaning only free andpremium spot. If I users can listen and watch yes, his videos are leaving youtube too spot. If I randomly tested...

...videopodcasts early in May seemingly tomake sure everything runs smoothly for Rogans onboarding outube isunderstandably irked by losing rogans channel with eight point five millionsubscribers and is readying a full launch of something called utube music.It looks like a few other audiotechnology giants are looking tostake. Their claim in podcast exclusivity apple is ramping up itspush into original potcast, mainly to support its TV and movie titles reports.Bloomberg quote in the industry. POTCAST producers are waiting for appleto put more of its money into the medium. So far, it's just dipping itstow into original podcasts. Nothing like the massive bet that spotify isplacing on the category unquote wrigtes Bloomberg. Reporters Amazon is alsosaid to be adding podcasts to its digital story. Telling vertical audibleaccording to Bloomberg. Autiball has already purchased, shows fromdocumentary producer, John Bathsack and Comedians Kevin Hart and TiffanyHatdish. The acquisitions are part of a...

...new multimillion dollar shopping spreeto help establish audible as a destination for podcast fans and fendoff growing audio storytelling competition, like Spotifi leaders inthe podcast industry, have a lot of opinions. Some say the Rogan spot ifideal is detrimental to potcasting some say it's positive, Ashley Karman of theVerge Rites, Qute, there's never been a single podcasting company that sellsads make shows, has an already popular potcast player and offers the tools tomake new series. podcasting was once equal across all platforms, but now itseems like there will be two podcast worlds: spotify verses, everybody else,unquote, podcast consultant Bretjonson has a positive. Take. He says quote: Itshows the amount of money that is moving into this industry to compensatetalent. It also opens opportunities for Potcasters Jre. Moving from an opensource, RSS leaves a void that will be...

...filled with new talent. Unquote, a lotis changing in the podcast space, but there's one thing we can agree on. It'sgrowing. Moving on Smart Speaker, listening is increasing Edison Research and N PR recentlypublished their Annual Smart Audio report. Three quarters of adults areexperiencing a change in their typical routine due to the outbreak of cobed.Nineteen and smart speaker usage is part of that. In fact, thirty sixpercent of U S adult smartspeaker owners, say they are using their devicemore to listen to music and entertainment. Since the UPBREAK andfifty two percent of eighteen to thirty four year olds say the same smartphonesand tablets. namelyheadphone listening still beat smartspeaker listening byeight percent. As one surveyed woman puts it Qute. I don't really want tolisten to the big game, even if he does, and he says if he has to listen to onemore minute of my true crime. potcast he's going to lose it unquote accordingto NPR. Vice President of new platform...

...partnerships, Jeel sutermen Qute, someof the slow growth in the listening to podcast on smart speakers is exactlythat. It's such an intimate experience where I like this and you like thatunquote. What are you using to listen to this episode of this weekend?podcasting next up some creative ways to organizeand write your show notes. Jackline chift of Pod reacher does a case studybreakdown of the Popular Entrepreneur, ship podcast sidehustle school. Amongother elements, she digs into their successful show notes, shift, writesQute. In fact, calling these notes feels a bit misleading in about fourhundred to six hundred words, the audience gets a text version of theepisode, unquote, not quite a transcript. Their show notes walloweach ten minute episode closely, creating an exciting narrative. Thereally genius part linx mention in the episode go under one heading titledmentioned in this episode. Other...

...relevant episodes of their podcasts arelisted under sea, also helping listeners navigate to another episodeof interest. Finally, the show notes always end with a host trademark phraseand signature to make them feel personal. How do you organize your shownotes? And, last but not least, our random podcusting thought of the weekis media getting more authentic due to the COBI nineteen lockdown, Steve Pratt,O Pacific content and Scott Newman. The Creator and organizer of on Air FastThink yes, Prat wrights quote throughout the lockdowns musiciansaround the world have been staging intimate, shows from their living rooms,an connecting with fans and new ways, without the distance of a host being onstage and performing to a crowd we are connecting with late night, televisionhosts much more intimately unquote. What does this have to do withpotcasting, frat chairs, quote authenticity and intimacy, or whatpotcasting does best? This is a moment when audiences crave real peoplesharing their real lives and real...

...stories. This is the time to be onehundred percent you, and this is a time for you to own it.

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