Deep dive into industry reactions to the Rogan Spotify experience, including Apple, Amazon, and YouTube moves.

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First up, Joe Rogan really shook up the podcast industry with his recent Spotify licensing deal rumored to be between 100 and 200 million dollars. The Joe Rogan Experience is still available to everyone until September, when it will become a Spotify exclusive, meaning only Free and Premium Spotify users can listen (and watch). Yes, his videos are leaving YouTube too. Spotify randomly tested video podcasts early in May, seemingly to make sure everything runs smoothly for Rogan’s onboarding. YouTube is understandably irked by losing Rogan’s channel with 8.5 million subscribers and is readying a full launch of something called YouTubeMusic.

It looks like a few other audio technology giants are looking to stake their claim in podcast exclusivity. Apple is ramping up its push into original podcasts mainly to support its TV and movie titles, reports Bloomberg. “(QUOTE) In the industry, podcast producers are waiting for Apple to put more of its money into the medium. So far, it’s just dipping its toe into original podcasts -- nothing like the massive bet that Spotify is placing on the category (UNQUOTE),” writes Bloomberg reporters.

Amazon is also said to be adding podcasts to its digital storytelling vertical, Audible. According to Bloomberg, Audible has already purchased shows from documentary producer John Battsek and comedians Kevin Hart and Tiffany Haddish. The acquisitions are part of a new multimillion-dollar “shopping spree” to help establish Audible as a destination for podcast fans (and fend off growing audio-storytelling competition like Spotify).

Leaders in the podcast industry have a lot of opinions. Some say the Rogan-Spotify deal is detrimental to podcasting. Some say it’s positive. Ashley Carmon of The Verge writes, “(QUOTE) There’s never been a single podcasting company that sells ads, makes shows, has an already-popular podcast player, and offers the tools to make new series…. Podcasting was once equal across all platforms, but it now seems like there will be two podcast worlds: Spotify versus everybody else. (UNQUOTE).”

Podcast Consultant Brett Johnson has a positive take. He says, “(QUOTE) It shows the amount of money that is moving into this industry to compensate talent. It also opens opportunities for podcasters. JRE moving from an open-source RSS leaves a void that will be filled with new talent (UNQUOTE).” A lot is changing in the podcast space, but there’s one thing we can agree on: it’s growing....




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Episode 38 · 1 year ago

Alexa Keeps your Data, China Silences, and More.

It’s Friday July 12th. Welcome to ThisWeekInPodcasting, where we discuss current weeks. Podcasting news and Tips all in under 10 minutes. This episode is provided by Sounder.fm, the Smartest way to Podcast. Let’s get started.


This week, Alexa holds your data forever and even shares itChina silences Podcast Apps, Top Mistakes Podcasters Make, & the top random podcasting thought of the week.


Alexa has changed the way audio is consumed and enjoyed. They have also forced others like Google into the audio market. All of this competition is making the audio market better.


However, in recent news, it has come to our attention, that Alexa keeps your voice data and audio transcripts forever and even shares it with third parties. In May CNET uncovered that Alexa keeps user’s audio interactions even after people have deleted it. Following this report, Sen. Chris Coons, a Democrat from Delaware, sent a letter to Amazon, demanding answers. Amazon's vice president of public policy, Brian Huseman, sent a response. In the letter, Huseman tells Coons that Amazon keeps transcripts and voice recordings indefinitely, and only removes them if they're manually deleted by users. However, this is a little misleading.


Huseman also noted that Amazon had an "ongoing effort to ensure those transcripts do not remain in any of Alexa's other storage systems." But there are still records from some conversations with Alexa that Amazon won't delete, even if people remove the audio. I am sure we will hear more about this in the near future.