Deep dive into industry reactions to the Rogan Spotify experience, including Apple, Amazon, and YouTube moves.

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First up, Joe Rogan really shook up the podcast industry with his recent Spotify licensing deal rumored to be between 100 and 200 million dollars. The Joe Rogan Experience is still available to everyone until September, when it will become a Spotify exclusive, meaning only Free and Premium Spotify users can listen (and watch). Yes, his videos are leaving YouTube too. Spotify randomly tested video podcasts early in May, seemingly to make sure everything runs smoothly for Rogan’s onboarding. YouTube is understandably irked by losing Rogan’s channel with 8.5 million subscribers and is readying a full launch of something called YouTubeMusic.

It looks like a few other audio technology giants are looking to stake their claim in podcast exclusivity. Apple is ramping up its push into original podcasts mainly to support its TV and movie titles, reports Bloomberg. “(QUOTE) In the industry, podcast producers are waiting for Apple to put more of its money into the medium. So far, it’s just dipping its toe into original podcasts -- nothing like the massive bet that Spotify is placing on the category (UNQUOTE),” writes Bloomberg reporters.

Amazon is also said to be adding podcasts to its digital storytelling vertical, Audible. According to Bloomberg, Audible has already purchased shows from documentary producer John Battsek and comedians Kevin Hart and Tiffany Haddish. The acquisitions are part of a new multimillion-dollar “shopping spree” to help establish Audible as a destination for podcast fans (and fend off growing audio-storytelling competition like Spotify).

Leaders in the podcast industry have a lot of opinions. Some say the Rogan-Spotify deal is detrimental to podcasting. Some say it’s positive. Ashley Carmon of The Verge writes, “(QUOTE) There’s never been a single podcasting company that sells ads, makes shows, has an already-popular podcast player, and offers the tools to make new series…. Podcasting was once equal across all platforms, but it now seems like there will be two podcast worlds: Spotify versus everybody else. (UNQUOTE).”

Podcast Consultant Brett Johnson has a positive take. He says, “(QUOTE) It shows the amount of money that is moving into this industry to compensate talent. It also opens opportunities for podcasters. JRE moving from an open-source RSS leaves a void that will be filled with new talent (UNQUOTE).” A lot is changing in the podcast space, but there’s one thing we can agree on: it’s growing....




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Episodes (38)

Episode 71 · 5 months ago

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Episode 34 is full of #facts.


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The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.

Episode 70 · 6 months ago

Saudi’s Beat Quarantine Blues, how to Approach a Lazy Co-host, 10 Solid Side Hustles, and More.

Episode 33 is all about real talk.


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We feel warm and fuzzy learning that 5.1 million Middle Eastern listeners are embracing podcasts to "beat virus lockdown blues”, writes Ameera Abid of Arab News.


We tackle an uncomfortable topic: not all friends make great roommates, and not all buddies make great co-hosts. If your friend-turned-co-host has dropped their end of the workload, check out our latest Medium post.


We set it straight: only change your release dates and times to accommodate new quarantine habits if you fall into this category.


And we sign up for a few of the side hustles from Podcast Movement put together a to get a little extra cash $ ~flowing.


The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.

Episode 69 · 6 months ago

Listening Lockdown Habits, Storytelling to hook an Audience, how to Support your Listener Community, and More.

Episode 32 is all about staying strong.


We start to see how listening is shifting during the lockdown. Weekends are 32% more popular and listen-through rates are sky-high.


We learn the plus-minus storytelling method, compliments of Doug Fraser of The Podcast Movement. It’s a quick and easy method to visualize positive and negative emotional shifts throughout a story, which are important for keeping an audience hooked.


We highlight some unique ways to support your audience during this hard time. Troy Price of Podcast Business Journal suggests helpful affiliate programs, live sessions, and more.


We highlight a few new podcasts, that are too fun to pass up.


The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.


Short Guitar Clip by Audionautix- (https://creativecommons.org/licenses/by/4.0/)

Artist: http://audionautix.com/

Episode 68 · 6 months ago

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Episode 31 is all about adapting.


We learn that things aren’t as bad as they seem. Downloads are dipping but they’re still higher then they were pre-COVID-19 peak.


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We rapidly shake our heads yes, when The Podcast Hosts asks, is there a discovery problem? Their latest survey is full of truly fascinating metrics. Like, did you know that nearly 94% of listeners are okay with adverts in their podcasts?!


We applaud the adaptation of all podcasters. Especially ones recording from their garden.


The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.