Deep dive into industry reactions to the Rogan Spotify experience, including Apple, Amazon, and YouTube moves.

ABOUT THIS EPISODE

Psssst. Before we get started, we want to let you in on a little secret about Sounder. We are officially coming out of Beta! To help podcasters and listeners connect, we’re launching our Discovery Suite, packed with a new embedded player, in-audio search and share, a beautiful listener show page, upgraded analytics, and more. Thank you for being part of this journey! We’re building Sounder with you, not just for you.


First up, Joe Rogan really shook up the podcast industry with his recent Spotify licensing deal rumored to be between 100 and 200 million dollars. The Joe Rogan Experience is still available to everyone until September, when it will become a Spotify exclusive, meaning only Free and Premium Spotify users can listen (and watch). Yes, his videos are leaving YouTube too. Spotify randomly tested video podcasts early in May, seemingly to make sure everything runs smoothly for Rogan’s onboarding. YouTube is understandably irked by losing Rogan’s channel with 8.5 million subscribers and is readying a full launch of something called YouTubeMusic.

It looks like a few other audio technology giants are looking to stake their claim in podcast exclusivity. Apple is ramping up its push into original podcasts mainly to support its TV and movie titles, reports Bloomberg. “(QUOTE) In the industry, podcast producers are waiting for Apple to put more of its money into the medium. So far, it’s just dipping its toe into original podcasts -- nothing like the massive bet that Spotify is placing on the category (UNQUOTE),” writes Bloomberg reporters.

Amazon is also said to be adding podcasts to its digital storytelling vertical, Audible. According to Bloomberg, Audible has already purchased shows from documentary producer John Battsek and comedians Kevin Hart and Tiffany Haddish. The acquisitions are part of a new multimillion-dollar “shopping spree” to help establish Audible as a destination for podcast fans (and fend off growing audio-storytelling competition like Spotify).

Leaders in the podcast industry have a lot of opinions. Some say the Rogan-Spotify deal is detrimental to podcasting. Some say it’s positive. Ashley Carmon of The Verge writes, “(QUOTE) There’s never been a single podcasting company that sells ads, makes shows, has an already-popular podcast player, and offers the tools to make new series…. Podcasting was once equal across all platforms, but it now seems like there will be two podcast worlds: Spotify versus everybody else. (UNQUOTE).”

Podcast Consultant Brett Johnson has a positive take. He says, “(QUOTE) It shows the amount of money that is moving into this industry to compensate talent. It also opens opportunities for podcasters. JRE moving from an open-source RSS leaves a void that will be filled with new talent (UNQUOTE).” A lot is changing in the podcast space, but there’s one thing we can agree on: it’s growing....




In-Stream Audio Search

NEW

Search across all episodes within this podcast

Episodes (38)

Episode 67 · 6 months ago

Should you Cover COVID-19? Are Everyone’s Downloads Dipping? How do you Record Remotely? We have the Answers.

Episode 30 is all about podcasting in a pandemic.


We get to the bottom of why you may have seen a dip in downloads these past few weeks. (Thanks, Podnews, Edison Research, and Podtrac!)


We answer some hard podcasting questions, like should I still put out new episodes? And do I have to talk about COVID-19?


We remind you that you have a hall pass for podcast quality, especially if you’re new to remote recording. If you’re on the hunt for equipment, Brian Heater of Tech Crunch talks about his favorite remote podcasting equipment. Alejandro Medellin of Premium Beat compares programs, including long-distance recording solutions, to fit a range of budgets. And the Podcast Host has a great starter-friendly list.


We’re happy a new (fun, light, easy) sub-genre of COVID-19 podcasts exist. Hint hint: when you’re stuck at home with your partner, what else is there to do?


The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.


Short Guitar Clip by Audionautix- (https://creativecommons.org/licenses/by/4.0/)

Artist: http://audionautix.com/

Episode 66 · 7 months ago

Ponder the Power of Podcasts in Politics, Learn why Transcription is Crucial for Inclusion, See how Oprah Upcycles Content like a Queen, and More.

We scratch our heads while wondering about Nicholas Quah’s question: has podcasting become big enough to shape election politics? Sort of, actually. He explains why in his latest piece for Vulture


We get to see just how big a bite Apple Podcasts takes out of the podcast pie. My Podcast Reviews, a service run by podcast-consultant Daniel J. Lewis, found the official number.


We could not agree more with Joshua Dudley of Forbes who says transcription is more than just an SEO tool, it’s a way to include deaf and hard of hearing people in the world of podcasting.


We feel very meta when Dan Misener of Pacific Content explains why longer episode notes make for better discoverability in Google and Apple Podcast searches.


And, we love Oprah’s idea to turn her old TV episodes into a podcast and wonder what else can be upcycled into new content.


The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.


Short Guitar Clip by Audionautix- (https://creativecommons.org/licenses/by/4.0/)

Artist: http://audionautix.com/

Episode 65 · 7 months ago

Podcasts Turning into Books, Paper Providers Opening a Podcast Studio, tips for Killer Cover Art, and More.

Episode 28 is kind of meta.


We learn that the world isn’t flat and media isn’t linear when one popular podcast signs a BOOK deal. Yes, books. From the good ol’ days.


We peek into how one podcast ranker works. For any skeptics, Joe Rogan is still crushing it.


We give a hat tip to the innovation of one retailer, who introduced podcast studios as part of their new community-driven business model.


And we asked our talented graphic designer how to make really pretty teeny tiny squares known as cover art. 


The podcast industry is rapidly growing, so Sounder is making it easy for audio creators to stay on top of it all with this weekly podcast called This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.


Short Guitar Clip by Audionautix- (https://creativecommons.org/licenses/by/4.0/)

Artist: http://audionautix.com/

Episode 64 · 7 months ago

Build a Recording Studio out of Pillows, Discuss the Controversial new Podcast Academy, Learn why you need a Website to Grow your Show, and More.

Episode 27 tactile and tantalizing. 


We learn that pillow forts aren’t just for avoiding adulthood. But can actually be used to build a recording studio. (Thanks Don Gonye from NPR!)


We give a thumbs up 2020 listener metrics, which are steadily heating up.


We take a page from Switzerland’s paybook and simply report the mixed-responses surrounding the new Golden Mics ceremony.


We try to remain calm when explaining why you NEED a website for your podcast. For starters, it gives you a web presence that you OWN. Social media changes on a dime! Imagine sending all your listeners to your MySpace back in 2005. Learn more here.


Last but certainly not least, our random podcasting thought of the week gives snail mail a little lovin’. 


The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.


Short Guitar Clip by Audionautix- (https://creativecommons.org/licenses/by/4.0/)

Artist: http://audionautix.com/