This Week in Podcasting (TWIP)
This Week in Podcasting (TWIP)

Episode 56 · 2 years ago

Find a Month’s Worth of Content in 10 Minutes, Use Your Free Transcript to Grow Listenership, Take Advantage of Being an Indie Podcaster, and More.


Show notes: 

The podcast industry is rapidly growing, so Sounder is making it easy for audio creators to stay on top of it all with this weekly podcast called This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.

Episode 19 is overflowing with efficient content hacks and a bone for the underdog.

Americans are very into daily news. No surprise there. Most young adults stay updated on their mobile phones and are turning to podcasts (gotta love multitask-listening). It’s actually a worldwide phenomenon. Check out the stats you’re more than likely contributing to.

If you struggle to find content ideas, look no further than your own podcast. Writer Colin Grey from The Podcast Host asks us to dive deep into one topic per episode instead of scattering a bunch throughout. See how you can drum up a month’s worth of episodes with his quick exercise.

A win for Indie podcasters everywhere, new research says 54% of weekly podcast consumers report that they listened to an unaffiliated, independent podcast in the last week. Tune in to find out how many of those listeners donated money to their favorite audio creators. (A lot.)

And last but not least, our random podcasting thought of the week. Twitter is working to remove accounts that haven’t been active for over six months. Are you in that boat? Find out how you can create engaging social media content without pulling your hair out.

Short Guitar Clip by Audionautix- (


Welcome to this weekend podcasting, where we discussed this week's most exciting podcasting news and tips, all and under ten minutes. Episode Nineteen is provided by Sounder Dot FM, the smarter way to podcast. Let's get started. This week we cover what podcast category has grown by a third this year, how to find a month's worth of content in ten minutes, exciting news for Indie podcasters and why transcripts are your answer to social media. Americans are very into Daily News. No surprise there. Fifty seven percent stay updated via their mobile devices throughout the day, compared to the thirty percent who check on a computer or desktop. Few research also says that Americans age eighteen to twenty nine, or seventy two percent, more likely than those sixty five and older to regularly get news on a mobile device. But reading articles and scrolling through social media can take valuable time to sit through. Podcasts have the ability to fit into a busy day. Gott'll love multitasking. We see a similar trend happening worldwide.

According to a new report by the Rooters Institute, almost twelve thousand news podcast came into existence globally between January and October. Two Thousand and nineteen in the form of micro bulletins, news roundups and deep dives. The study shows that news makes up around one fifth of the most popular episodes in the United States. Apple Chair. It's according to the analytics company chartable. One third of the top podcast episodes in France are categorized as news, just under a fifth in Sweden, Australia and United Kingdom. Looks like everyone is trying to stay on top of things and also get to work on time. Next Up, if you're struggling to find content ideas, look no further than your own podcast. You heard that right. Think at the last podcast you recorded, suggests Colin Gray, of the podcast host. My challenge to you is to sit down and write out all the distinct concepts that you delivered to your audience. In doing so, you will likely realize that, wow, you covered a...

...lot of concepts in just one episode. This is where a lot of us go wrong. We try to squeeze in way too much, says gray. It's understandable, because one of our biggest fears is not being expert enough, not being entertaining enough, not being informative enough. Instead, gray suggests thinking like a teacher. Whether your podcast is lesson based or purely entertaining. The idea is to break down your subject as much as possible so that people can thoroughly take away what's called a learning outcome or one really well defined concept, theme or story. Take a look at your list. How many learning concepts did you cover in your last episode? If they all relate to one overarching topic, consider building out a series. That's what a month's worth of content in ten minutes. In other news, get ready for some true underdog inspiration. Using a sample of two thousand adults aged eighteen and older, Edison research...

...reveals that fifty four percent of weekly podcast consumers report that they listen to an unaffiliated independent podcast in the last week. That's right, a majority of consumers who listen weekly do so with independent podcasts. Like you, ready for more good news? A study titled The Canadian podcast Listener Two thousand and nineteen found that one in every ten monthly podcast listeners said they donated money to a podcast through a crowd funding service like patron or Indie Gogo. According to the report, that nearly doubles to eighteen percent among power listeners, those who spend five plus hours a week listening to podcasts. If you haven't already, check out this tip jar model. Kind of feels like a big win, doesn't it? And last but not least, our random podcasting thought of the week. Twitter is working to remove accounts that haven't been active for over six months. Are you in that boat? If you're struggling to come up with social media post to promote your podcast, try using your transcript. It's simple. pull...

...the funniest, most thought provoking quotes from your podcast transcript as a teaser and linked to your new episode. For more ways to create engaging and free marketing material from your transcript, check out our latest blog link in the show notes. That's all we have for you this week from team sounder. Enjoy your holidays and keep on creating.

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