This Week in Podcasting (TWIP)
This Week in Podcasting (TWIP)

Episode 69 · 2 years ago

Listening Lockdown Habits, Storytelling to hook an Audience, how to Support your Listener Community, and More.


Episode 32 is all about staying strong.

We start to see how listening is shifting during the lockdown. Weekends are 32% more popular and listen-through rates are sky-high.

We learn the plus-minus storytelling method, compliments of Doug Fraser of The Podcast Movement. It’s a quick and easy method to visualize positive and negative emotional shifts throughout a story, which are important for keeping an audience hooked.

We highlight some unique ways to support your audience during this hard time. Troy Price of Podcast Business Journal suggests helpful affiliate programs, live sessions, and more.

We highlight a few new podcasts, that are too fun to pass up.

The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.

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Welcome to this week and podcasting, where we discussed this week's most exciting podcasting news and tips, all in under ten minutes. Episode Thirty Two is provided by sounder DOT FM, the smarter way to podcast. Let's get started. This week we check in on how covid nineteen is impacting downloads, we learn a new storytelling technique, we go over how to use your free time to engage your audience and we highlight some new exciting shows. First up, it's hard to nail down exactly how covid nineteen is impacting podcast trends. For the last two weeks we tracked and analyzed the slight dip in downloads with the help of pod tracks data, and their latest study suggests downloads are now leveling off. But listen, our platforms have reported a slightly upward or flat trend. Why Charitable? A podcast measurement tool that looks at five hundred thirty million IAB certified downloads a month points out, quote, many podcast APPS, like apple podcasts, will continue downloading podcast episodes even if they are not actually played.

Unquote. So perhaps covid nineteen's impact is better measured through actual lessons instead of downloads. As people continue to adjust to quarantine life their listen habits due to instead of listening during peak commute times, people are tuning in on the weekends. Pod tracts data shows peak listening numbers are up by twelve percent on Saturdays and twenty percent on Sundays. Charitable reports quote. The listeners who are still tuning in are giving their shows their full attention. Listen through rates are sky high and initial analysis of our advertising campaign response rate data shows that listeners are similarly or more deeply engaged than before, driving steady or increasing returns on adspend for brands. Unquote. Podcasters perhaps use this trending information to tweak the release of new episodes. Next up the storytelling method. You need to keep an...

...audience engaged. Duck Fraser of the podcast movement describes the plus method as, quote, a quick and easy method to visualize positive and negative emotional shifts throughout a story. Unquote. He notes. Quote. If things are always sunny in a story, listeners get numb to the happiness. If it's always bad, they ache for a light at the end of the tunnel. Unquote. This storytelling method applies to all genres, from comedy to true crime, because your audience always wants to be entertained with variety. Take your latest episode, for example. If you break it down, are the positive and negative moments evenly split? Does a positive moment more or less follow a negative one? Did you build intrigue or just hit the high notes with your guests? In your next episode, Give The plus method a shot. Sandwich negative moments, facts, jokes and questions with positive ones. For a closer look, you can find the link to pod moves post in the show notes. Moving on,...

...instead of using your free time to put out more episodes, consider these unique audience building strategies from Troy Price of Podcast Business Journal. Your audience is probably pumped. You're putting out more material, but what about offering opportunities for unstructured time with you, like instagram live or a zoom call? One on one engagement will help boost your social media metrics and provide a space for your community. Another idea join affiliate programs you may have rejected in the past, like services, classes or subscriptions that align with your show and would help your audience during this hard time. Lastly, you may consider doing a fun giveaway of old equipment or show swag and, least but not least, our random podcasting find of the week. We usually don't highlight new podcasts, but these are too fun to pass up. First, kids and parents get a little break with spotify's new children's APP, launched in the US, Canada and France.

It's packed with over eightzero handpicked songs, bedtime stories and audio books. Is available for those on the premium family plan. Next, while it's hard to believe it doesn't already exist, the sun reports that Kim Kardashian teased a possible podcast. Also exciting, the early s medical comedy scrubs comes back to life with fake doctors real friends. Hosts Zach Braff and Donald Faizon, who played two of the main characters on the show, are going episode by episode to give insight into their stories, their colleagues and more. That's all we have for you this week from everyone here at team sounder. Stay well and keep on creating.

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