This Week in Podcasting (TWIP)
This Week in Podcasting (TWIP)

Episode 38 · 2 years ago

Podcasts for unlearning systematic racism, one legacy print publisher takes to audio, how to come up with fresh episode ideas, and more.


Episode 38 is inspiring and real.

Unacknowledged white privilege, racial injustice, and silence have gone on for too long. Now is the time to listen and make People Of Color’s voices heard. Here are some podcast resources for unlearning racism in our own lives and learning what we can do in the world to stop it:

  1. Code Switch by NPR
  2. About Race
  3. The Diversity Gap
  4. Pod for the Cause from the Leadership Conference on Civil and Human Rights
  5. Pod Save the People by Crooked Media
  6. Pep Talks and Fufu on IG Live

We’re baking a cake in the shape of a microphone. Analysts at eMarketer expect the total reach of podcasting in the U.S. to hit 105.6 million listeners this year. Guess which state clocks in the most listening!

We wish we had this growing up. PRX, a public media organization, has created TRAX, a curated network of free podcasts and multimedia for audiences ages 9–13. Shows cover friendship, mental health, wellness, and race, personality, school, and more.

We cue up these beach listens. Meredith Corporation, the legacy print and digital media company, are bringing four popular magazine titles to the audio space. This summer, their launching spinoffs of Allrecipes, PARENTS, Southern Living, and Travel + Leisure.

We go for a bike ride. Having trouble coming up with new episode ideas? Daren Lake, guest blogger on the Podcast Host, helps solve your creative woes with science. He suggests ways to fall into a flow of unconscious, passive thought, making it “easier to passively solve a problem or come up with great ideas.”

Lastly, our random podcasting thought of the week highlights how RSS feeds came to be.

Welcome to this weekend podcasting where we discussed this week's most exciting podcasting news and tips, all in under ten minutes. Episode Thirty Eight is provided by sounder, the smarter way to podcast. Before getting started with podcasting news, please know that everyone at sounder stands in solidarity with those fighting for human rights. unacknowledged white privilege, racial injustice and silence have gone on for too long. Now is the time to listen and make people of colors voices heard. We've linked to powerful educational podcasts in our show notes. Give them a lesson open conversations with your family and friends. For our white community, don't shy away from the discomfort. Lean into it. Through is the only way to change. There's still more good than bad in this world and we can build on the good with strong voices. FIRST UP, in podcasting growth, analysts at the market research company e marketer expect the total reach of podcasting in the US to hit one hundred five point six million listeners this year, a twenty seven...

...million boost from their release earlier this year. While the new estimate was finalized, pre coronavirus pandemic forecasting analyst Peter Valley says quote. We expect listening habits will return to normal in the SEC and half of the year. Unquote. Fun Fact. Of those US listeners, most are on the west coast. In their ten year analysis report one popular hosting platform found that California logs more than fifteen million listening hours, Texas and New York, game and second both logging seven million listening hours. Moving on podcasts for navigating adolescents, prx, a public media organization, has created tracks, a curated network of free podcasts and multi media for audiences ages nine to thirteen. This collection of tween focus shows will cover friendship, mental health, wellness and race, personality, school and more. Michelle Smalley, executive producer of tracks, says, quote, as a mother to between, creating this network has given me so much more...

...insight into the tracks audience, who are at a pivotal point of development in their lives. Unquote. From fiction to debate to education, young listeners can quote come to seek entertainment and get lost, while also learning more about the world at large. Unquote. Next up, having trouble coming up with new episode ideas? Darren Lake, guest contributor to the podcast host blog. Help solve your creative woes with science. The award winning audio producer says, quote, podcasting, while fun, is hard physical and mental work. You might think you need to sit down and churn out a bunch of great topics, but unfortunately, our brains aren't wired for that type of on off switch. Like thinking. Unquote. First, he suggests falling into a flow of unconscious passive thought, which makes it, quote, easier to passively solve a problem or come up with great ideas. Unquote. He also teaches us that bad ideas are stepping stones too good ones, how to research new ideas, what...

...asymmetrical thinking is and how to organize all of these new ideas into buckets. He says, quote, don't beat yourself up over not having the perfect idea when it's time to produce your episode. Give the stage of the production process space in time so that when you think about generating a podcast episode topic idea, you get excited. Unquote. Moving on, Meredith Corporation, the legacy print and digital media company, are bringing for Popular magazine titles to the Audio Space. Catherine Levine, president of Meredith digital, says, quote. PODCAST present a growing opportunity for our trusted brands to tell resonant stories in ways that are possible only through voice technology and the intimate listening environment it provides. Unquote. This summer, their launching spinoffs of all recipes, parents, southern living and travel and leisure, which will all begin with twelve episodes ranging in length from twenty to forty minutes. And, last but not least, our random...

...podcasting thought of the week. How RSS Feeds came to be quote. It wasn't an invention as most people think of invention. It was more of a synthesis, one idea leading to another and then another. UNQUOTE, says Dave Winer, American software developer and father of the RSS feed. In about ten steps over seven years, winer outlines the twists and turns really simple syndication took to get to where it is today, from Microsoft to Netscape to the NYT. That's all sounder has for you this week. Keep learning, keep sharing, keep connecting.

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