Podcasts for unlearning systematic racism, one legacy print publisher takes to audio, how to come up with fresh episode ideas, and more.

ABOUT THIS EPISODE

Episode 38 is inspiring and real.

Unacknowledged white privilege, racial injustice, and silence have gone on for too long. Now is the time to listen and make People Of Color’s voices heard. Here are some podcast resources for unlearning racism in our own lives and learning what we can do in the world to stop it:

  1. Code Switch by NPR
  2. About Race
  3. The Diversity Gap
  4. Pod for the Cause from the Leadership Conference on Civil and Human Rights
  5. Pod Save the People by Crooked Media
  6. Pep Talks and Fufu on IG Live

We’re baking a cake in the shape of a microphone. Analysts at eMarketer expect the total reach of podcasting in the U.S. to hit 105.6 million listeners this year. Guess which state clocks in the most listening!

We wish we had this growing up. PRX, a public media organization, has created TRAX, a curated network of free podcasts and multimedia for audiences ages 9–13. Shows cover friendship, mental health, wellness, and race, personality, school, and more.

We cue up these beach listens. Meredith Corporation, the legacy print and digital media company, are bringing four popular magazine titles to the audio space. This summer, their launching spinoffs of Allrecipes, PARENTS, Southern Living, and Travel + Leisure.

We go for a bike ride. Having trouble coming up with new episode ideas? Daren Lake, guest blogger on the Podcast Host, helps solve your creative woes with science. He suggests ways to fall into a flow of unconscious, passive thought, making it “easier to passively solve a problem or come up with great ideas.”

Lastly, our random podcasting thought of the week highlights how RSS feeds came to be.

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Episodes (38)

Episode 47 · 1 year ago

Episode 10 (TWIP) - The Power of Branded Podcasts, How Much Money do Podcasters Make, and More.

It’s Friday, October 11th. Welcome to This Week In Podcasting where we discuss this week's most exciting podcasting news and tips, all in under 10 minutes. This episode is provided by Sounder.fm, the Smartest way to Podcast. Let’s get started.



This week we cover, The Power of Branded Podcasts, How Much Money Do Podcasters Make?, Entercom’s podcast acquisition strategy, why Apple removes 260 podcasts a day, and today’s random podcasting thought.



Audio Activated, a new study from BBC Global News, used neuroscience to look into the minds of 2,448 audio listeners to determine just how effective brand mentions are in podcasts. Turns out, pretty effective. Their study shows advertisements boost brand consideration by 54%. Here’s why: 94% of podcasters are engaged with other activities while listening, like cooking dinner, exercising, or driving to work. Researchers found that when listeners are in a state of activity, they take in audio content through ‘low-involvement processing’, which frankly takes less brainpower. So not only is it easy for listeners to engage with the content, it's easy for them to listen for long periods that were formerly seen as ‘unreachable moments’ to advertisers. The study also shows that listeners create subconscious associations with brands based on descriptive words they hear in the podcast. Scientists mentioned the word “innovative” 12 times during the podcast study. Later, listeners were more likely to describe the sponsor as “innovative.” Podcast Trends Report 2019 reports similar podcast branding success. In their third annual survey, they report 55.6% of respondents said they purchased an item after hearing it advertised on a podcast. It makes you wonder, what products have snuck into your subconscious?


Episode 46 · 1 year ago

Episode 9 (TWIP) - NPR Podcast Revenue to Surpass Radio Revenue, How to be Good Podcast Host, and More.

It’s Friday, September 20th. Welcome to This Week In Podcasting where we discuss this week's podcasting news and tips, all in under 10 minutes. This episode is provided by Sounder.fm, the Smarter way to Podcast. Let’s get started.


This week we discuss, NPR Podcast Revenue to Surpass Radio Revenue, How to be a good podcast host, Spotify buys SoundBetter and Podcoin Shuts down.


NPR, one of the largest and most downloaded podcast producers, recently announced that their Podcast sponsorship revenue will surpass revenues from broadcast sponsorships next year for the first time. Chief Financial Officer Deborah Cowan told public radio station leaders that NPR has forecasted about $55 million in corporate sponsorship revenues from podcasts in fiscal year 2020.  That is about $5 million more than they expect to bring in podcast revenue for fiscal year 2019. Cowan says, “Podcasts have been a huge return on investment for us and a major growth engine for our business,”


Bethany Johnson of Skyword wrote a blog post article entitled, “How to be a good podcast host: Tips and tricks from industry Veterans.” In it she says that being a good podcast host means you should be yourself, be real, prepare, allow your guest to be vulnerable and practice, practice, practice. She also recommends that to be a good host you should never edit out every mistake you make, be thinking of what to say next, let guests be vague or ramble on, or sound scripted. 


Spotify announced they have acquired SoundBetter, a music production marketplace for artists, producers, and musicians to connect on specific projects. Financial terms of the deal are not being disclosed.....

Episode 45 · 1 year ago

Episode 8 (TWIP) - Should Podcasters Welcome Spotify, How do Listeners Find new Podcasts, and More.

It’s Friday September 6th. Welcome to This Week In Podcasting where we discuss this week's podcasting news and tips, all in under 10 minutes. This episode is provided by Sounder.fm, the Smartest way to Podcast. Let’s get started.


This week we discuss, The New York Times Grows Digital Revenue by 14%, Should Podcasters Welcome Spotify with Open Arms?, and How do Listeners Find Out about new Podcasts?


The New York Times had their Q2 earnings report and their CEO, Mark Thompson, said they grew digital advertising revenue by 14% which includes their podcasting revenue which primarily comes from their hit show, “The Daily”. 


He said, “These gains on the digital side were more than enough to offset familiar secular declines in print, and total advertising revenue grew slightly.”


Meredith Kopit, the Chief Operating Office said, “there is real demand for audio advertising in association with quality unique content that has big audiences. And so we're optimistic that over time, our other podcasts in addition to The Daily will become meaningful ad products.”


Should podcasters welcome Spotify with open arms? Bradley Chambers wrote an article on 9to5mac and he gives his perspective on this question.


Bradley argues that even though Spotify has acquired Gimlet, he still believes they will keep the market open. He states, “ For this industry to grow as we all want it to, we need more people listening to more shows. With Apple, Google, and Spotify all basing 99% of their directory on the open RSS standard, we have preserved the free market.”



Episode 44 · 1 year ago

Episode 7 (TWIP) - Spotify Adds Podcast Playlists, Smart Speaker Podcast Challenges, and More.

t’s Friday August 23rd. Welcome to This Week In Podcasting where we discuss this week's podcasting news and tips, all in under 10 minutes. This episode is provided by Sounder.fm, the Smartest way to Podcast. Let’s get started.


This week we discuss, Spotify adds podcast playlists, Smart Speaker Podcast Challenges, and the top random podcasting thought of the week.


Spotify has announced another podcast related feature that allows listeners to add podcasts as a playlist on their iPhone app. Podcast playlists can feature multiple episodes from the same podcast and, perhaps more importantly, episodes from *different* podcasts. These can also be shared with your friends.


According to InsideRadio and Voicebot, there are approximately 66 million Americans that own a smart speaker.  However, as it relates to podcasts, only 40% have tried to listen to a podcast on their smart speaker and only 26% have been successful. Bret Kinsella, CEO of Voicebot, says he believes that’s because most podcast listeners simply need to learn a new habit. “Most podcast listening today is people accustomed to listening on the smartphone,” he said. “They have to become aware of it.” The good news is that when podcast fans do cozy up to smart speakers, they’re likely to listen to more shows. “It’s incremental listening,” he added. “Yes, it’s a small amount, but each of these segments grows every year.” 


This week’s random podcasting thought of the week is about the history of podcasts. How did all this get started?

You can trace the birth of podcasts back to Dave Winer and Adam Curry, the godfathers of the podcasting industry. Dave Winer was then a software developer and an RSS evangelist. Podcasting came to fruition in 2000 as a result of a meeting between Dave and Adam where they were discussing the distribution of automated media.