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This Week in Podcasting (TWIP)
This Week in Podcasting (TWIP)

Episode 66 · 2 years ago

Ponder the Power of Podcasts in Politics, Learn why Transcription is Crucial for Inclusion, See how Oprah Upcycles Content like a Queen, and More.

ABOUT THIS EPISODE

We scratch our heads while wondering about Nicholas Quah’s question: has podcasting become big enough to shape election politics? Sort of, actually. He explains why in his latest piece for Vulture


We get to see just how big a bite Apple Podcasts takes out of the podcast pie. My Podcast Reviews, a service run by podcast-consultant Daniel J. Lewis, found the official number.


We could not agree more with Joshua Dudley of Forbes who says transcription is more than just an SEO tool, it’s a way to include deaf and hard of hearing people in the world of podcasting.


We feel very meta when Dan Misener of Pacific Content explains why longer episode notes make for better discoverability in Google and Apple Podcast searches.


And, we love Oprah’s idea to turn her old TV episodes into a podcast and wonder what else can be upcycled into new content.


The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.


Short Guitar Clip by Audionautix- (https://creativecommons.org/licenses/by/4.0/)

Artist: http://audionautix.com/

Welcome to this weekend podcasting, where we discussed this week's most exciting podcasting news and tips, all and under ten minutes. Episode Twenty nine is provided by sounder dot F M, the SMARTER WAY TO PODCAST. Let's get started. This week we ponder the power of podcasts and politics, we catch up with the success of a few giants, we discuss how to include death and heart of hearing and more. First Up, has podcasting become big enough to shape election politics? That's the question writer Nicholas Quas sets out to answer in his latest piece for vulture. Back in two thousand and sixteen, the election podcast subgenre was born. Shows like slate, political gap, fast, trump, cast, five thirty eight elections and MP are politics podcasts focused on rounding up and covering the latest election news cycles. Politicians even wrote the podcast wave. Some of you may remember with her, the official podcast of the Hillary Clinton presidential campaign. Fans will be excited to hear Clinton has just signed with the...

IHEART podcast network to produce another show. Nicholas refers to all of this as the first wave of election podcasts. Quote whether it actually contributed to a more informed electorate is subject to debate. He writes, indeed somewhat even argue that the opposite was true. Unquote. Given how intimate and persuasive podcasting is, it was seen as slightly unethical, especially when hosts either weren't doing their homework or were just a bit off in their reporting. So what does all this mean for the two thousand and twenty election? Nicholas says we're set to relive a few things. Quote. We've already seen the flourishing of another subgenre, the impeachment podcast. Now that the impeachment process is officially over, many of these podcasts will likely switch gears into election coverage mode, bringing us full circle back to the days of the two thousand and sixteen election podcast. Unquote. Instead, NICHOLAS ASKS US TO CONSIDER TUNING INTO smaller, more niche political podcasts that aim to cover one aspect of the election really well. Next up,...

...giant news. We get to see just how big a bite apple podcast takes out of the podcast Pie. My podcast reviews, a service run by podcast consultant Daniel J Lewis, measured over nine hundred thousand valid podcasts in apple podcast this month. And get this, Fiftyzero have been added in the last thirty days was one of them, yours. Another giant news I heart radio, is partnering with UCP, a division of NBC Universal Content Studios, to turn well loved podcasts into television series. Any favorites you're hoping to see? And finally, we couldn't help throw these Gargantuan stats in here about another podcast giant, ESPN. Edison research shows fifty four percent of all sports listening is done on the channel. A total of sixty six million people per week consume ESPN...

...audio content. Vfifo pod moving on, transcription is more than just an SEO tool. It's a way to include deaf and heard of hearing people in the world of podcasting. Joshua Dudley of Forbes reports quote for the podcast that don't make transcripts readily available, that's a huge potential audience that is being shut out from participating in a growing entertainment field with an active fan base online. Unquote. But with a tight podcasting budget and schedule, not all podcasters can afford to buy third party transcription services. Instead, creators can look for hosts and platforms that offer free transcription and close captioning. This way, everyone can read along with each episode and participate in the community unity. Next up, writing longer episode notes could be the answer to podcast discoverability. Dan Meisner of Pacific...

...content rights, quote. Search friendly episode notes don't just help new listeners find your podcast, they can also help existing listeners search within their own podcast libraries. Unquote. Let's say you listen to an episode about tomatoes last month but can't remember which show it was. If they included the keyword tomato in their show notes, it will come up when you search for it in the apple podcast library. This can help address the which episode was I listening to where they talked about insert subject here problem. Dan Crunch the numbers and found that half of all podcasts use fewer than two hundred sixty five characters when you have room for four thousand characters. To his point, this is a lost seo opportunity, as including guest names, relevant links and keywords can help your podcast show up in Google searches. Random podcasting thought of the week. Let the past inspire your future content. Take Oprah Winfrey, for example. She's turning...

...her TV show episodes from the s into the Oprah Winfrey show, the podcast. The verge report ports that selections include now famous interviewees. It makes us wonder what else can be up cycled. Letters to friends, family videos, school projects, old diaries. Dig into those old boxes for inspiring stories about where you are today, or has something has positively changed. Get Creative. What up cycling PODCAST CONTENT?.

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