This Week in Podcasting (TWIP)
This Week in Podcasting (TWIP)

Episode 71 · 2 years ago

Show Trolls who’s Boss, Reduce Latency, Adjust Episode Intros to Boost Engagement, and More.


Episode 34 is full of #facts.

We cheer after reading Podtrac’ s latest Coronvavirus impact study—downloads and audiences are growing!

We say brilliant to RAJA’s latest study that reports over 10.1m people in the UK now listen to podcasts every week.

We agree with Matty Staudt of Podcast Business Journal, who reminds podcasters that introducing your episodes with random banter only works if you’re FAMOUS. Instead, he suggests a few simple adjustments to hook new listeners.

We hear echo, echo, echo, after reading Matthew Boudreau’s latest piece for Podcast Host, which explains what latency is and how to reduce it.

And, we open the tissue box for anyone who’s ever gotten a horrible review. With the help of therapists, podcasters, and artists, we put together a step-by-step guide for overcoming negative reviews (and spinning them into growth opportunities!). TK LINK WHEN LIVE.

The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.

Welcome to this week in podcasting, where we discussed this week's most exciting podcasting news and tips, all in under ten minutes. Episode thirty four is provided by sounder DOT FM. This sparter way to podcast let's get started. This week we cheer after Reading Pot tracks latest coronavirus impact study. We check out UK's podcasting population, we discuss the most effective episode Intros, we learn how to reduce latency and audio and we overcome Internet rolls. First up, spring is springing and listeners are listening. According to pod tracks latest weekly coronavirus impact summary, the end of April was positive for downloads and audience growth. The firm's report says it was the last week in nearly two months that both measures were positive. They also measured what people are listening to. Categories such as history, sports, true crime, society and culture showed significant increases. Moving...

...on, Raj Ra and audio measurement company released new data on UK podcast consumption. According to their study, over ten point one million people in the UK listen to podcasts every week. Live radio is still the most popular form of audio consumption, with on demand music coming in second, but podcasts are third, beating audio books and CDs. Seventy five percent of UK listeners engage with podcasting using their mobile phones and sixty five percent listen to a whole episode. While this study was done in February, before the coronavirus pandemic, it's still good inspiration for UK audio creators. Next up, how you introduce your podcast matters. While it's fun to do a little lifestyle ramble at the beginning of each episode, it can hurt your chances of gaining new listeners, argues maddie stout of podcast Business Journal. Quote. I tell my clients and students that you must treat every episode like it's your first. Unquote. A recent study...

...done by the podcast host reveals that twenty eight point nine percent of listeners give a show up to fifteen minutes to hook them, but twenty seven point five percent only give it five minutes. Two stouts point. If you spend the first ten minutes chatting about your week, a new listener might not stick around because they aren't invested in your life or show yet. Instead, stout suggest a brief description of your show's content, then the name of your show, who you are, the show's tagline or mission statement and what's on deck for the episode. Then you can update your listeners about life events or loosely bancer with your cohost. Next up, ever, stands on the top of a mountain and shout your name. This week, Matthew Bedereau of the podcast host explains a phenomenon called latency or, quote, the time between the signal and the response. Unquote. Latency reverb is everywhere and doesn't impact US daily. For instance, when chatting with a friend, we don't notice the slight delay... one person speaking and the other hearing, but it's there in audio recordings. This delay gets exasperated and can impact performance and quality. podcasters should be aware that each process, like cables, drivers and Mike Between Your Voice and the ears of a listener adds a bit of latency. Through the link in our show notes, read Boudeau's list of easy solutions to reduce computer and recording latency. He notes that the goal isn't to eliminate it completely, which is impossible, but to fix what you can. And last but not least, our random podcasting thought of the week. How do you deal with negative reviews? They have the power to send even the most season podcast hosts into a spiral of overthinking and self doubt. But what if we were to tell you and hear us out, negative reviews aren't all that bad? What if we were to suggest they may even have their place in becoming a better podcaster?...

With the help of therapists, podcasters and artists, we have put together a step by step guide for overcoming negative reviews and spinning them into growth opportunities. We link to our latest medium post in the show notes. That's all we have for you this week from everyone here at team sounder. Stay well and keep on creating.

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