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This Week in Podcasting (TWIP)
This Week in Podcasting (TWIP)

Episode 73 · 2 years ago

1M Podcasts Means for your Show, why we love the “Super Short” Podcast, Sounder Coaching Series Launch, and More.

ABOUT THIS EPISODE

Episode 36 is making it look easy.


We learn from audio experts what hitting 1M shows in Apple Podcasts actually means for podcasters. A general consensus is that podcasters need to get better at promotion and social media marketing. Here are some articles to help with that.


We cheer for the NYT as they continue to see growth and invest in the audio space.


We take a look at the history and appeal of the “super short” podcast episode


We introduce our Coaching Series on Medium, where we invite experts from around the podcasting industry to offer advice and answer common questions. This month, we welcomed Travis Brown from PodDecks to debunk several common interview and hosting myths.


And we took page after page of notes from this live stream all about music licensing.


The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.

Welcome to this week in podcasting, where we discussed this week's most exciting podcasting news and tips, all in under ten minutes. Episode thirty six is provided by sounder DOT FM, the smarter way to podcast. Let's get started. This week we debunk what it means to be a good podcast host, we learn from audio experts what hitting one million shows in apple podcasts actually means for podcasters, we cheer for the New York Times, who continues to invest in audio, and we take a look at the newly popular Super Short podcast. First Up, you may have heard, there are now over one million unique podcasts on apple podcasts. Nearly fifty percent of those are actively producing new content. So what does this milestone mean for your show? Seth Wrestler of Jacobs Media Strategy, ask some of the brightest audio experts a few things. Everyone agreed on podcasting is a long term medium, here to stay. This is just the beginning and podcasts have a long way to catch up to youtube and blogging. PODCASTING is a way for brands, people and Niche's to connect.

PODCAST discovery needs and overhaul and finally, podcasters need to get better at marketing and SEO. We linked to a few helpful articles in our show notes. Moving on, podcasts are paying off for the New York Times, who saw a thirty percent increase in podcast add revenue in que one compared to a year ago, thanks in part to one well loved news show, the daily. Ever heard of it? Over the past two months, various studies have shown that news podcasts were seeing increased engagement in q one due to the covid nineteen pandemic. On a conference call with analyst, evp COO, Meredith copit Levine said, quote, the daily's audience has surged to almost three million downloads every day, despite a change in the morning routine for many listeners. Thanks to the success of the daily, The Times continues to invest in audio, saying they'll likely bring on journalists in engineers to continue growing this year. Next up,...

...super short podcast episodes are gaining popularity. Carolyn Crampton of hot pod has a hot take for starters. She defines super short episodes anything under five minutes and short between ten to fifteen minutes. Why? She says consumption habits are changing, with smart speakers and prepopulated podcast playlist gaining popularity, both of which seem to favor short, bulleted episodes. The rise of the Daily News podcast has also led to shortened episode lengths. While they tend to be in the twenty minute format, they're compact and comprehensive, quickly satisfying listeners. But it's the super short shows that have our attention. Crampton explains, quote, the really short podcast tends to fall in one of three broad categories, the bulletin, the one shot and the experiment. Unquote. This weekend podcasting, for example, is a weekly bulletin show under ten minutes. We aim to keep the content informative and concise so you get a quick update on the podcast industry.

For listeners, Crampton says it's less about not having the time and more about enjoying a variety of insight. She often cues up a half hour worth of five minute episodes for podcasters. This opens up opportunities for experimenting and creating without the commitment of our long episodes. Moving on to help podcasters of all genres and sizes succeed, we started sounders coaching series on our medium page. Each month, will and bite experts from around the podcasting industry to offer advice and answer common questions. Together we can podcast smarter. This month we welcome Travis Brown from pod decks to debunk several common interview and hosting myths. Brown says, quote, there are tons of podcasting falsehood. It's about what it means to be a good podcast host. After launching over one hundred shows and editing over twozero episodes, it's become clear to me that these miss need to be addressed. Unquote. In his article he debunked the rumor that you have to be an extrovert to be a good host. In fact, introverts have...

...a superpower when it comes to interviewing guests. He spoke about finding exciting guests each week and how to approach them, one of our favorites. No one will want to be a guest on a small show. We see this anxiety with a lot of new podcasters. Brown reminds us it's not about size, it's about opportunity, audience and connection. Check out his full article in our show notes and, last but not least, our random podcasting find of the week. Confused About Music Licensing. David Oxenford, who represents broadcasting and digital media companies, participated in world audio day earlier this month and answered Common Music Licensing Questions, while the details of music royalties are complex and confusing, he says. Hopefully this discussion will provide viewers with enough information to ask the correct questions. We've linked to the stream in our show notes. That's all sounder has for you this week. Stay well and keep on creating.

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