This Week in Podcasting (TWIP)
This Week in Podcasting (TWIP)

Episode 63 · 2 years ago

Why Most Listeners Don’t Skip ads, why Episodes are Getting Shorter, the Most Podcasted Health Topics, and More.


Episode 26 has us going “ohhhh!” This week we…

We totally agree with Megaphone’s explanation about why around 73% of podcasts measured are under 45 minutes long.

We quietly fill out an application for Elizabethtown College to join their super hip Digital Humanities program.

We catch our breath after learning how many new shows and episodes were launched in Apple Podcast last year, according to Chartible.

We raise both hands when Reddit fans suggest listeners are too pre-occupied with everyday tasks (think: washing dishes) to skip ads.

And last but certainly not least, we’re kind of shocked to learn the most talked-about health topic among wellness shows.

The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.

Short Guitar Clip by Audionautix- (


Welcome to this weekend podcasting, where we discussed this week's most exciting podcasting news and tips, all in under ten minutes. Episode Twenty Six is provided by sounder DOT FM. This smarter way to podcast. Let's get started. This week we find out why podcast episodes seem to be getting shorter. We tour one college that is adding podcast to its digital humanities program we find out why most listeners don't skip ads and we learn the most popular health topic among wellness podcasts. Hint, it's not celery juice. First up. Our podcast episodes getting shorter? Luke Riley of megaphone thinks yes. He scraped data from the RSS Feeds of five hundred forty nine podcasts, or around fifty five thousand episodes, all of which appeared in the apple podcast top two hundred lists in two thousand and nineteen from March to May. While some podcasters continue to launch very long, ninety minutes or more shows, we're seeing an explosion of shorter podcasts, writes Luke. His data shows that around thirty four percent of shows are...

...between zero to thirty minutes, thirty nine percent are thirty to forty five minutes long, and only thirteen percent are over an hour long. Luke and furs podcasts are getting shorter because there may be a limited pool of listeners willing to invest ninety minutes or more to a single episode, and there's an advantage for the creator to release more episodes by cutting them up and making them shorter. Next up, we're filling out our application for Elizabethtown College in Southeast Pennsylvania. Why? They are building a robust podcast strategy in their digital humanities hub to teach students how to podcast ethically. This program will also give professors the chance to use the medium in the classroom and beyond. Some are already excited to offer podcasting as an alternative to presentations. Others want to turn research manuscripts into podcasts and start shows of their own. A campus channel, official Tagline, branding and community outreach are all in motion. Up next new podcasting stats that...

...may blow you away. Charitable, a podcast analytics company tracked Apple Podcast daily and found that two hundred ninety four thousand seven hundred thirty six new shows in sixteen million episodes were launched in two thousand and nineteen. To put that new show number in perspective, that's over eight hundred new podcasts per day, or one new podcast every two minutes for the entire year. Writes Dave Zo, rob of charitable. They also tracked written podcast reviews, which were up forty four percent from two thousand and eighteen over the entire year. They saw two hundred seventeen podcast crack the top ten, Dave writes. Though apple charts skew towards the US and other countries where IOS is popular, it's still interesting to look at what shows gain popularity around the world. Looks like language learning performs much better globally, though Joe Rogan is still the cool get on the block.

This just in most podcast listeners don't skip ads. That's the word from this truly riveting reddit thread titled Do you Skip Ads? One user pose the question and explain they were researching the topic for a dissertation quote. However, after researching the topic, I found that only a very low percentage of people, around thirty percent, do in fact skip the ads, which I find pretty hard to believe. Writes JP Vas Lauro. Underscore SELB. We can't be the only ones that have clicked that simple fifteen second skip button a few times. What's going on beginner at all sums it up. Quote. I think it has to do with the fact that podcast listening is way less engaged. If you were watching a video, you are in front of the screen and can skip it, but when listening to a podcast you don't always have your phone in your hand. I'd rather listen to a twenty second ad than stop doing dishes and or get out of the shower just to skip it. We've been there. What's your take? Do you skip ads when you can...

...get in touch on social and let us know? Last, but certainly not least, our random podcasting find of the week. Babylon, a healthcare APP, explored the health and wellness podcast category to find the most talked about health related topics between two thousand and fifteen and two thousand and nineteen. Key too, cross fit, CBD, Reiky and intermittent fasting secured the top five spots. In fact, Kito took the lead as the subject of nearly Twentyzero podcast episodes. When it comes to growth, quote, the number of podcast episodes related to CBD have increased by fifty point five times between two thousand and fifteen and two thousand and nineteen this year. On year increase is more than any other health trend. We've analyzed reports Babylon. That's all sounder hads for you this week. Keep on creating.

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